Privacy Policy
Last Updated: February 1, 2026
1. Introduction
Shree Ayyappa Milk Centre ("we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our business services, including our website and the Dhood mobile application.
By using our services or submitting information through our enquiry form, you consent to the data practices described in this policy.
2. Information We Collect
2.1 Information You Provide
We collect information that you voluntarily provide to us, including:
- Enquiry Form Data: Name, Business Name, and Phone Number when you submit our contact form
- Dhood App Data: Business details, order information, delivery addresses, and payment information when using the Dhood mobile application
- Communication Data: Information provided through emails, phone calls, or other correspondence
2.2 Automatically Collected Information
When you use the Dhood App, we may automatically collect:
- Device information (device type, operating system, unique device identifiers)
- Usage data (features accessed, time spent, interaction patterns)
- Location data (with your permission, for delivery purposes)
- Transaction history and order details
3. How We Use Your Information
We use the collected information for the following purposes:
- Order Processing: To process and fulfill your wholesale orders, manage deliveries, and handle invoicing
- Business Communications: To respond to enquiries, provide customer support, and send important updates about your orders
- Service Improvement: To enhance the Dhood App functionality and improve our overall service quality
- Account Management: To create and maintain your business account in the Dhood App
- Transaction Records: To maintain accurate records of business transactions for accounting and legal compliance
- Marketing Communications: To send promotional materials about new products or special offers (with your consent)
4. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- Service Providers: With trusted third-party vendors who assist in operating our business (delivery partners, payment processors, IT service providers)
- Legal Requirements: When required by law, court order, or governmental authority
- Business Transfers: In connection with a merger, acquisition, or sale of business assets
- Protection of Rights: To protect our rights, property, or safety, or that of our customers
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of sensitive data during transmission
- Secure server infrastructure with regular security updates
- Access controls limiting employee access to personal data
- Regular security assessments and monitoring
However, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Business transaction records are retained in accordance with applicable accounting and tax regulations.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Objection: Object to the processing of your personal information
- Withdrawal of Consent: Withdraw consent for marketing communications at any time
To exercise these rights, please contact us using the information provided below.
8. Dhood App Specific Terms
When using the Dhood mobile application:
- Location permissions are used solely for delivery tracking and optimization
- Push notifications may be sent for order updates (can be disabled in app settings)
- In-app analytics help us improve user experience and app performance
- Payment information is processed through secure, PCI-compliant payment gateways
9. Third-Party Links
Our website or app may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
10. Children's Privacy
Our services are designed for business-to-business transactions and are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Shree Ayyappa Milk Centre
Email: privacy@samc.com
Phone: Contact us through the enquiry form on our website